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Contact Management

Tips for Clean Data When Connecting Gmail and LinkedIn with Salesforce

Integrating your Gmail account with Salesforce is a huge step towards peace of mind about your database. But email (and LinkedIn) can be a wild west of contact details, identities, and information. People who you email on one address might respond on another, spell their names slightly differently, or even different company domain names. Ecquire […]

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A Simple Guide for Creating a Lead Scoring Program

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[pinit count=”horizontal” float=”right”] High leads volume is good – skimping on lead management and prioritization is not. Without some system for ranking prospects, you risk your sales team wasting time on leads nowhere near buying, and marketers nurturing opportunities that are a bad fit from the start. Fortunately, marketers designed the scoring method to address this issue. Research firm Software […]

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