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Sales Automation

A Simple Guide for Creating a Lead Scoring Program

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[pinit count=”horizontal” float=”right”] High leads volume is good – skimping on lead management and prioritization is not. Without some system for ranking prospects, you risk your sales team wasting time on leads nowhere near buying, and marketers nurturing opportunities that are a bad fit from the start. Fortunately, marketers designed the scoring method to address this issue. Research firm Software […]

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