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Would your CEO publish their personality test? Our’s did.

Our good friends at Cream.HR have the world’s most accurate method for personality assessment.  They can determine cultural fits and screen the best talent based on years of proprietary research from the thought leader in cognitive ability and performance, Dr. Jordan Peterson. Cognitive ability and personality are the key contributors to success which Cream.hr focuses […]

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Salespeople Never Change

People are creatures of habit, and salespeople are no exception. We all have quirky things, reasonable things, or just unexplainable things that we like to do. Salesepople Like Rituals Before a sales call, I like to do 10 pushups and jumping jacks. I also go fix my shirt in the mirror despite the person on […]

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Why Messaging and Branding is So Hard

I think it has to do with several key factors: 1. Optimizing H1 tags for the most valuable keywords has significant value in getting you more traffic so your headline is heavily influenced by what’s optimal for getting traffic and not an organic or original thought. Messaging has to be consistent across your site. 2.Be […]

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“Educated Spaghetti Toss”

    Gabe Weinberg is the founder of the search engine DuckDuckGo.  He’s been a great resource and advisor to our team for a few years as well as one of the inspirations to be a leader in privacy.  Gabe’s also working on a book about traction.  He cites that traction is one of the […]

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We Break Every Rule of Tech Startups

We each work in any country we want (We’re in Canada, Ghana, US, Israel, one of us lives on a farm, and one of us is about to backpack around southeast Asia with their laptop) We each work any hours we want (we can’t see each other and don’t really care) We take the money […]

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